비즈프로코리아

인하우스 / 오픈코스 프로그램

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Gain better understanding on insightful customer needs and market dynamics
Draw intelligent business conclusions that highlight key issues and strategic drivers
Develop impactful marketing strategies that are new and better
Align interactive promotional mix with clear KPIs
Achieve an integrative execution approach across all promotional events

	Morning	Afternoon
Day One	Opening Session Opening by Management Solution 1 Understand Customer Insights Defining patient population flow Analyzing patient treatment pathway Identifying market opportunities	Solution 2 Analyze Competitive Mapping Rating importance of product attributes from physician's perspective Identifying physician brand adoption bottlenecks Mapping overall brand equity
Day Two	Solution 3 Identify Key Issues and Drivers Correlating various market findings and key issues Synthesizing external and internal drivers from consolidated key issues Defining core components of marketing objectives Solution 4 Formulate How to Compete Defining brand positioning and key messages	Aligning SWOT elements for action initiatives Building key marketing strategies Solution 5 Determine Where to Compete Defining market segmentation Determining targeting approach Focusing on the most attractive segments Closing Session Workshop Summary Workshop Evaluation

Morning

Afternoon

Day One

Opening Session
Opening by Management

Solution 1
Understand Customer Insights

Defining patient population flow

Analyzing patient treatment pathway

Identifying market opportunities

Solution 2
Analyze Competitive Mapping

Rating importance of product attributes from physician's perspective

Identifying physician brand adoption bottlenecks

Mapping overall brand equity

Day Two

Solution 3
Identify Key Issues and Drivers

Correlating various market findings and key issues

Synthesizing external and internal drivers from consolidated key issues

Defining core components of marketing objectives

Solution 4
Formulate How to Compete

Defining brand positioning and key messages

Aligning SWOT elements for action initiatives

Building key marketing strategies

Solution 5
Determine Where to Compete

Defining market segmentation

Determining targeting approach

Focusing on the most attractive segments

Closing Session

Workshop Summary

Workshop Evaluation